PRICING
Low overhead=lower prices.
I deliberately save money by not having a physical store, and by staying lean, this means more budget to build up the bikes at a better price.
Build-up
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ACQUISITION
Getting the right bike, takes a lot of time and effort. I acquire them one by one. This means I've done a proper pre-selection of my inventory. By doing this the final quality will be WAY higher.
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RESTORATION
The restoration process is extremely tedious and time-consuming the amount of hours that go into each restoration is a bit insane. But hey, I still love it and I don't like to cut corners.
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PARTS & WARRANTY
A big chunk of the budget goes to good components. My bikes always have new tires, inner & outer cables, chain, bar tape etc. Trust me, if it's solid the first 6 months, nothing is wrong with the bike. And if there is a warranty related issue within these 6 months, it will be resolved without charge.